Text Link Ads

Monday, April 9, 2007

Doubleclick Worth $1.65 Billion

Google has purchased Doubleclick for $1.65 Billion Dollars and is valued even more so than YouTube. Doubleclick has been selling advertisement to more than 6,000 companies for 11 years. Their profits have risen and fallen as the market's unexpected turns rise and fall through the years. This is something Microsoft and even Yahoo should be interested in as the Corporate Giants are falling behind in generating Ad revenue such as Google is doing. The purchase of Doubleclick, in theory, could rise profits from ads. There are plenty of other companies worth purchasing if such an idea strikes their fancy. Companies like Valueclick perhaps?

No comments: